Fashion giant Ralph Lauren is launching its first streetwear collaboration

5
466

Ralph Lauren is working with London skater label Palace in the American brand’s first streetwear partnership.

Palace, known for its product “drops,” where it launches a new collection without warning, and Ralph Lauren, famous for its traditional preppy-style Polo Ralph Lauren brand, announced the partnership via Instagram.

“‘Palace Ralph Lauren is a timeless collection that represents a love letter from a young London skateboard company to their favorite brand in the universe,’ — Palace,” wrote Polo Ralph Lauren on its Instagram account, next to a picture of its polo-player emblem and the Palace logo.

Polo Ralph Lauren’s recent Instagram posts include images of its stores lit up in pink, in support of its Pink Pony cancer initiative, photographs of founder Ralph Lauren wearing his signature wide-lapel suits and all-American shots of the Lauren family.

Palace’s posts, meanwhile, show images shot by edgy photographer Juergen Teller where models wear smiley-face denim jackets and camouflage pants.

The Palace-Polo logo also appeared on three billboards in Tokyo’s Shibuya district, according to industry website Business of Fashion, with Palace founders Lev Tanju and Gareth Skewis telling the site that the collection was inspired by pieces they have worn throughout their lives. “It’s the only brand that you can wear to a board meeting, a funeral, and go to the football in — and all in the same day,” Tanju said.

Partnerships between luxury brands and more youth-focused labels are becoming more common, with Louis Vuitton launching a collection with New York brand Supreme in 2017 and fashion house Fendi collaborating with sneaker brand Fila, using a mixture of the two brands’ logos in September.

Ralph Lauren announced a new strategy in June, with “win over a new generation of consumers” being a key focus. “We are confident that with our clear strategic plan in place, we can return Ralph Lauren to sustainable long-term growth,” said Patrice Louvet, the company’s president and CEO, in an online statement.

It also said it would “lead with digital,” and announced that Linda Kozlowski, the outgoing chief operating officer of online marketplace Etsy, would join its board.

POST´S RATE

5 COMMENTS

  1. It’s going to be finish of mine day, but before ending I am reading this enormous post to improve my know-how.

    COMMENT´S RATE
  2. Wow, this post is nice, my sister is analyzing these kinds of things,
    therefore I am going to tell her. Way cool!
    Some extremely valid points! I appreciate you penning this article
    and also the rest of the site is extremely good. You’ve made some
    good points there. I checked on the web to learn more about the issue
    and found most individuals will go along with your views on this web site.

    COMMENT´S RATE
  3. Thanks for helping out, excellent info. “A man will fight harder for his interests than for his rights.” by Napoleon Bonaparte.

    COMMENT´S RATE
  4. After looking at a number of the blog posts on your
    website, I honestly appreciate your technique of writing a blog.
    I book-marked it to my bookmark webpage list and will be checking back soon. Please
    check out my website too and let me know your opinion.

    COMMENT´S RATE

LEAVE A REPLY

Please enter your comment!
Please enter your name here